June 14, 2016

Project Brief: Grassroots Marketing Strategies for Urban Farmers Markets

Managing Risk through Collaboration Between Farmers and Farmers Market Managers

Farmers’ success with direct marketing through farmers markets depends on whether the market attracts sufficient customers; otherwise, farmers take the double hit of time and produce lost. This project brief presents the best practices learned from a grassroots marketing strategy coordinated by Southside Community Land Trust between farmers, market managers, and urban youth to promote three urban farmers’ markets in Providence, RI. The brief also provides basic tips for marketing and branding.

Project Rationale

Many farmers rely on farmers markets as a way of selling their produce. Harvesting for a market involves a certain amount of risk— there is no guarantee that customers will show up for the market, and factors as diverse as publicity or weather can significantly affect a week’s sales. Involving farmers in a grassroots marketing campaign to publicize the local farmers market to neighbors is useful in a few ways. Firstly, farmers can communicate with outreach personnel about what is actually available over the course of the season. Also, farmers can participate in outreach gatherings, as physical representatives of what is being sold. Finally, farmers can take the opportunity to educate themselves about what the customers are seeking at the market, and tailor their stands to better serve the needs of the people shopping at their market.

Second, accessing healthy food is a challenge for many people, particularly those in urban, low-income neighborhoods. A number of studies have investigated what barriers exist that help explain this challenge of healthy food access in urban neighborhoods, and particularly, the barriers to shopping at farmers markets. Some studies point to a lack of information as a reason why residents don’t shop at farmers’ markets. People often are not aware of when and where the farmers markets take place, what can be purchased there, and what kinds of federal nutrition benefit programs can be used there. Other factors also can limit healthy food access, for instance transportation, price, or cultural appropriateness of the offerings. This project was organized around addressing the information gap because it was a tractable and effective first step.

Marketing and Branding

A basic marketing strategy consists of a few components: (1) creating a brand, (2) identifying your audience, (3) choosing your points of contact, and (4) defining your message. (Adapted from Community Involved in Sustaining Agriculture materials.)

Creating a brand: Your “brand” is how the public thinks about your business. A marketing strategy goal is to make the public’s perception of your business align with your vision of your business. Some questions to consider: What adjectives describe your brand? What features do you provide, and how do these benefit your customers?

Identifying the audience: It’s important to narrow in on who you will target with your marketing campaign. Who are your core customers? Or, is there a new segment of customers you want to attract? Once you’ve identified the audience segment, list out its characteristics including demographics (where they live, age, income level), lifestyle etc.

Points of contact: Customers need to see your message multiple times before they absorb it. When, where and how will they see your message? Advertisements, internet, road signs, direct mail, packaging, events….

Defining your message: Set a simple message that can be repeated at each point of contact. Build your message around your customers and what they want to know, not what you think about your own business. Messages that evoke emotions help to create a convincing mental image.

 Grassroots Marketing Campaign

Planning

  • In May 2015, Southside Community Land Trust invited all vendors and farmers market managers from the three farmers markets to participate in the project.
  • Farmer vendors, farmers market managers, and SCLT staff met twice in June to plan the project. At these meetings, SCLT staff led the group in learning marketing basics. Then the group brainstormed elements of the strategy by identifying key branding elements, the target audience, and the places to make contact with that audience.
  • The core planning team – SCLT staff, two market managers, and one farmer – used this information to create the marketing plan. After getting feedback from the other participating farmers, we all got to work!

Execution

Four points-of-contact comprised the strategy:

  • Door-knocking: For three afternoons per week in July and early August, SCLT high school youth staff (with adult staff) walked door-to-door in neighborhoods surrounding the farmers markets and passed out flyers. The youth invited the residents to attend a market and explained the locations, hours, and EBT incentives. It was important that many youth staff were bilingual and could have these conversations in Spanish. Outputs: Distributed 1,961 flyers and engaged residents in 455 one-on-one conversations.
  • Community Presentations: Project participants made presentations at community organizations. After passing out flyers, they engaged the group in a discussion around two topics: 1) sharing information widely about the neighborhood farmers markets and inviting people to shop at them, 2) hearing from people about whether or not they shop at the farmers market, and how the markets can better satisfy customers. Sites included churches, senior centers, job training sites, ethnic organizations, and WIC clinics. Outputs: Conducted 13 community presentations reaching 240 people.
  • Lawn Signs: Project partners designed and distributed “lawn signs” (like those used in political campaigns) around the target neighborhoods. Outputs: Installed 30 lawn signs were installed in high traffic areas in the South Providence, West End, and Olneyville neighborhoods.
  • Postcard Mailers: The flyer was converted into a postcard mailer that was sent out to low-income households in the target zip code. All text was written in both English and Spanish. The postcard included a contest: bring the postcard to a farmers market to be entered to win a market gift certificate. The contest’s purpose was to test the effectiveness of the mailers in attracting customers. Outputs: mailers sent to 4,874 households.

 flyer

Final 2015 flyer we distributed door-to-door and at community presentations.

 Lessons Learned

Photographs Convey the Message: On our print materials, we used lots of photographs of the varied fruits and vegetables available at the markets. This conveyed information well to our multi-cultural audience. This especially was important to show that the markets sold both ethnic and American produce. Because changed the photographs throughout the season to show what was currently available at the markets.

English and Spanish: All information on the flyer was translated into both English and Spanish. We purposely gave equal space to each language. In our door-knocking and community presentations, we spoke in both English and Spanish

Start Earlier: The first meeting with farmers and market managers took place in June. By this time, farmers were in their very busy farming season. It also takes time to create the marketing materials. We learned that the planning stage should have taken place in late winter (January-March) when farmers have time and market managers are planning for the season.

Engage Personal Networks: In our mid-season surveys, farmers market customers listed word-of-mouth as the major way they get new information. We built on the personal networks of our farmers and other partners by providing them with marketing materials (flyers). We asked them to distribute the flyers to their neighbors, co-workers, and others in their community.

Community Presentation Tips: The presentations are a chance to answer questions and dispel misconceptions about the farmers markets. Participants loved tasting samples of fresh-picked vegetables that we brought. Going forward, we will bring a farmers market’s current price list. This list will help answer common questions about cost and availability.

More Resources

Marketing 101: An Introduction to Basic Marketing Practices. Community Involved in Sustaining Agriculture.

Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families and Communities. 2013. Project for Public Spaces.

SNAP Healthy Food Incentives Cluster Evaluation 2013 Final Report. 2013. Community Science.

 

This material is based upon work supported by USDA/NIFA under Award Number 2012-49200-20031.

 

 

 

 

April 8, 2016

SCLT Summer Associate (AmeriCorps VISTA position)

Organization Description: Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create community food systems where locally produced, affordable, and healthy food is available to all. Each year, over 2,500 people benefit from SCLT’s programs which include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

Position Summary: The VISTA Summer Associate position is an 8 week position that begins June 6, 2016 and ends July 31, 2016. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach, and fund development goals of the organization.

Job Duties: The position supports 4 areas of work: youth education, community garden and urban farm management, urban farm market outlets, and fund development.

Youth Education

  • Work closely with SCLT’s Farm, Food, and Youth Programs Director to deliver and support youth garden and nutrition programming

Community Garden and Urban Farm Management

  • Assist with community garden and farm acquisition activities – documenting purchases, researching sites, soil testing of potential sites

Urban Farm Market Outlets

  • Help to deliver farmers market training to beginning farmers at our beginner farmer booth at the Sankofa World Market
  • Support a pilot “food hub” site, including staffing the weekly aggregation site and assisting with connecting beginning farmers with market outlets
  • Work with local farmers, farmers market managers, and SCLT youth staff to carry out a multi-faceted, grassroots outreach campaign promoting three Providence farmers markets and nutrition education

Fund Development

  • Work closely with Development Director and Fund Development Committee to plan and execute fund development events including the Sky Hill Farm Ribbon Cutting celebration

Other Programs and Events

  • Participate in relevant program outreach
  • Support all SCLT public events as needed
  • Track and report program outcome data
  • Support fundraising/grant writing efforts as needed
  • Contribute to SCLT’s E-News, newsletters and social media

Job Requirements: This position requires weekend and evening availability.   This position requires the physical ability to move/lift heavy objects, to kneel/sit/bend on the ground, and work outdoors in hot or cold weather.

Qualifications:

  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to multi-task, and function independently or as part of a team
  • Proficiency with Microsoft Office, email, and social media
  • Experience working in multi-cultural setting
  • Conversational Spanish strongly preferred

Schedule: 40 hours per week. Some evening and weekend work is required.

Program benefits:

  • $452.45 living allowance, paid biweekly
  • Segal Education Award (~$1,222.22) or a $230 end-of-service stipend
  • Paid holidays
  • Experience in the nonprofit sector
  • A network of over 180,000 AmeriCorps VISTA members and alums

Minority candidates are strongly encouraged. Spanish speaking candidates are strongly encouraged.

To apply: Review of applications will begin immediately, with a final deadline of April 25, 2016. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 3 references will be required of all finalist candidates.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

February 16, 2016

“Farm to Fork” Community Educator

Organization Description: Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create community food systems where locally produced, affordable, and healthy food is available to all. Each year, over 2,500 people benefit from SCLT’s programs which include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

Position Summary: The Community Educator is a part-time summer position to lead SCLT’s “Farm to Fork: Growing Healthy Food in the City” program within the Providence After-School Alliance (PASA) Summer Scholars Camp. The Camp is a four-week hands-on learning experience for middle school youth, with a Science, Technology, Engineering, and Math (STEM) focus. The Educator will be paired with two other experienced PASA teachers to plan and execute SCLT’s program, under the support and supervision of SCLT staff. The position begins with required training on March 18, 2016.

The Farm to Fork program teaches students about the food system through hand-on activities and inquiry, in-classroom and field experiments, and leadership opportunities. We aim for students who complete the program to understand the following: 1) plant classification systems and soil biology, 2) nutrition and health, 3) how the complex ecosystem of plants, weather, birds and insects produces the food that we eat, 4) healthy food preparation, and 5) actions we can take to support threatened wildlife and endangered species. On some days, the program will take place at SCLT’s City Farm. On 3-4 other days, the students will take field trips to pre-identified sites.

Job Duties:

  • Attend all PASA orientation and staff training meetings
  • With guidance from SCLT Farm, Food and Youth Programs Director, work with the other PASA teachers to develop the Farm to Fork curriculum
  • Teach the 2- day program each week for four weeks
  • Provide support, including materials, to the PASA teachers for the program’s in- class component on off-days

Job Requirements: This position requires the physical ability to move/lift heavy objects, to kneel/sit/bend on the ground, and work outdoors in hot or cold weather.

Qualifications:

  • Teaching experience, particularly with middle school students
  • Previous experience creating and delivering hands-on activities and lessons
  • Gardening/ agriculture experience
  • Comfort with STEM subjects
  • Creativity, patience, a good work ethic, and a sense of humor

Once selected, the educator must pass a National and State Criminal Background Check.

Schedule and Compensation:

The educator’s responsibilities include the following time commitments:

  • 5 hours of PASA orientation and staff training [see schedule below]
  • 20 hours of team pre-planning, including 8 hours during 4 school based meetings April-June; and 2 pre-planning meetings at SCLT with the STEM team
  • Teaching the 2-day program each week for 4 weeks (M/W 8:30a-1:30p, July 5-July 29). The educator is required to ride the bus with their cohort between the school and the offsite location.
  • Two citywide planning/debrief sessions, scheduled for Friday, July 8th from 9:30-11:30 and Friday, July 29th, from 1:30-3:30.

Compensation: $16-$22 hour depending on experience and ability to meet qualifications.

To Apply: Preferred application deadline is March 1. Review of applications begins immediately. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. Include the position title, “Farm to Fork Community Educator” in the subject heading. At least 3 references will be required of all finalist candidates.

SCLT is an equal opportunity employer.

PASA Orientation and Staff Training Schedule

Workshop Title Date(s), Time(s) Location
Citywide Orientation Friday, March 18, 4:00pm-6:00pm 101 Sessions Street

Providence, RI

AfterZone Summer Scholars: Introduction to Positive Youth Development Thursday, March 24, 3:45-5:15pm 335 Prairie Ave, Suite 1B

Providence, RI

AfterZone Summer Scholars: Blending Inquiry and Social Emotional Learning Tuesday, April 5, 3:45-5:45pm

OR

Wednesday, April 6, 3:45-5:45pm

335 Prairie Ave, Suite 1B

Providence, RI 02905

AfterZone Summer Scholars: Integrating Math and ELL Strategies Thursday, April 7, 3:45-5:15pm

OR

Friday, April 8, 3:45-5:15pm

335 Prairie Ave

Suite 1B

Providence, RI 02905

AfterZone Summer Scholars:

Collaborative Teaching & Field Connections

Tuesday, April 12, 3:45-5:15pm

OR

Wednesday, April 13, 3:45-5:15pm

 

335 Prairie Ave, Suite 1B

Providence, RI 02905

AfterZone Summer Scholars:

Building Community and Utilizing Behavior Specialists

Friday, May 20, 3:45-5:15pm 335 Prairie Ave, Suite 1B

Providence, RI 02905

AfterZone Summer Scholars: Camp Culture Thursday, May 26, 4:00pm-5:30pm

OR

Friday, May, 27, 3:30pm-5:00pm

Nathan Bishop MS

101 Sessions Street

Providence, RI 02906

CPR/First Aid Thursday, June 23, 9:30am-12:30pm 335 Prairie Ave, Suite 1B

Providence, RI 02905

 

February 15, 2016

Providence Youth, Farm, and Garden Associate AmeriCorps VISTA position

Organization Description: Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create community food systems where locally produced, affordable, and healthy food is available to all. Each year, over 2,500 people benefit from SCLT’s programs which include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

Position Summary: The Providence Youth, Farm, and Garden Associate is a year-long AmeriCorps VISTA position that begins in June 2016. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach, and fund development goals of the organization.

Job Duties: The position supports 5 areas of work: youth education, community garden and urban farm management, farmers market training, nutrition training, and farmers market outreach.

 Youth Education;

  • Work closely with SCLT’s Farm, Food, and Youth Programs Director to develop and run SCLT’s new Youth Enterprise Farm, including provision of educational programming.

Community Garden and Urban Farm Management;

  • Work closely with SCLT’s Community Growers Director to manage Providence community gardens and the Providence Community Growers Network, including gardener recruitment, distribution of low cost or free gardening resources, and garden workdays.
  • Promote and lead gardening workshops for adults and youth.

Farmers Market Training;

  • Help to deliver farmers market training and technical assistance to beginning farmers at our beginner farmer booth at the Sankofa World Market.

Better Health and Gardens;

  • Work with SCLT’s Farm, Food, and Youth Programs Director to deliver nutrition education classes in Pawtucket and Providence.

Farmers Market Promotion;

  • Work with local farmers, farmers market managers, and SCLT youth interns to develop and execute a multi-faceted, grassroots outreach campaign promoting three Providence farmers markets.
  • Promote SNAP/WIC incentive programs at Providence farmers markets.

Other programs and events;

  • Participate in relevant program outreach.
  • Support all SCLT public events as needed.
  • Track and report program outcome data.
  • Support fundraising/grant writing efforts as needed.
  • Contribute to SCLT’s E-News.

Job Duties are subject to slight changes as we work with our VISTA host organization, Hunger Free America.

Job Requirements: This position requires weekend and evening availability.   This position requires the physical ability to move/lift heavy objects, to kneel/sit/bend on the ground, and work outdoors in hot or cold weather.

 Qualifications:

  • College degree
  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to multi-task, and function independently or as part of a team
  • Proficiency with Microsoft Office, email, and social media
  • Experience working in multi-cultural setting
  • Valid drivers license
  • Conversational Spanish preferred

Schedule and Compensation: 40 hours per week. Some evening and weekend work is required.

AmeriCorps VISTA positions are compensated at $983/month and with a choice of $5,730 Educational Award which can be used to pursue further education or a $1,500 end-of-service cash stipend.

Other program benefits include: Monthly public transportation (RIPTA Bus Pass), health benefits (members must apply for additional coverage and reimbursement of up to $6,000), opportunity to forbear student loans while in service, relocation and childcare assistance, optional life insurance, one year non-competitive status for federal government positions, a network of over 180,000 AmeriCorps VISTA members and alums.

To Apply: We encourage applications to be submitted as soon as possible. Final deadline is April 4, 2016. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 3 references will be required of all finalist candidates. Minority candidates are strongly encouraged. Spanish speaking candidates are strongly encouraged.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

 

February 15, 2016

Pawtucket Youth, Farm, and Garden Associate AmeriCorps VISTA position

Organization Description: Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create community food systems where locally produced, affordable, and healthy food is available to all. Each year, over 2,500 people benefit from SCLT’s programs which include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

Position Summary: The Pawtucket Youth, Farm, and Garden Associate is a year-long AmeriCorps VISTA position that begins in June 2016. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach, and fund development goals of the organization.

Job Duties: The position supports 4 areas of work: youth education, community garden and urban farm management, farmers market training, and nutrition training

 Youth Education;

  • Work closely with SCLT’s Farm, Food, and Youth Programs Director to deliver youth garden programming in Pawtucket and Providence.
  • Work with SCLT’s Community Growers Director to put on a Harvest Festival with youth programming in Pawtucket.

Community Garden and Urban Farm Management;

Work closely with SCLT’s Community Growers Director to:

  • Enact a plan to upgrade an existing community garden and farm space in Pawtucket.
  • Help to manage Pawtucket community gardens, including gardener recruitment, distribution of low cost or free gardening resources, and garden workdays.
  • Promote and lead gardening workshops for adults and youth.

Farmers Market Training;

  • Help to deliver farmers market training to beginning farmers at our beginner farmer booth at the Sankofa World Market.

Better Health and Gardens;

  • Work with SCLT’s Farm, Food, and Youth Programs Director to deliver nutrition education classes in Pawtucket and Providence.

Other programs and events;

  • Participate in relevant program outreach.
  • Support all SCLT public events as needed.
  • Track and report program outcome data.
  • Support fundraising/grant writing efforts as needed.
  • Contribute to SCLT’s E-News.

Job Duties are subject to slight changes as we work with our VISTA host organization, Hunger Free America.

Job Requirements: This position requires weekend and evening availability.   This position requires the physical ability to move/lift heavy objects, to kneel/sit/bend on the ground, and work outdoors in hot or cold weather.

Qualifications:

  • College degree
  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to multi-task, and function independently or as part of a team
  • Proficiency with Microsoft Office, email, and social media
  • Experience working in multi-cultural setting
  • Valid drivers license
  • Conversational Spanish preferred

Schedule and Compensation: 40 hours per week. Some evening and weekend work is required.

AmeriCorps VISTA positions are compensated at $983/month and with a choice of $5,730 Educational Award which can be used to pursue further education or a $1,500 end-of-service cash stipend.

Other program benefits include: Monthly public transportation (RIPTA Bus Pass), health benefits (members must apply for additional coverage and reimbursement of up to $6,000), opportunity to forbear student loans while in service, relocation and childcare assistance, optional life insurance, one year non-competitive status for federal government positions, a network of over 180,000 AmeriCorps VISTA members and alums.

To Apply: We encourage applications to be submitted as soon as possible. Final deadline is April 4, 2016. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 3 references will be required of all finalist candidates. Minority candidates are strongly encouraged. Spanish speaking candidates are strongly encouraged.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

November 12, 2015

Position Announcement: Sustainable Agriculture Program Fellow

Position Announcement: Sustainable Agriculture Program Fellow

Overview­­­­­­­­­

Southside Community Land Trust (SCLT) has partnered with The Mission Continues to host a post-9/11 veteran as a Sustainable Agriculture Program Fellow. The Fellow will gain exposure and experience in sustainable agriculture by supporting SCLT’s mission across a number of program areas. Responsibilities include: assisting with operations at City Farm; organizing volunteer days at community gardens and Urban Edge Farm; assisting in community garden management; educating community residents about area farmers’ markets; delivering children’s education programs; and other tasks. (See page 2 for more details.)

The SCLT position will run April 25 to October 23, 2016. Fellows receive a stipend to support cost of living expenses.

Southside Community Land Trust: Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create food systems where locally produced, affordable, and healthy food is available to all. Each year, over 2,500 people benefit from SCLT’s programs that include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

The Mission Continues: The Mission Continues Fellowship Program empowers post-9/11 veterans to gain professional experience in the public sector while working toward personal goals of full-time employment or continued education. The fellowship requires 20 hours of service per week for six months.   Benefits of the program: Make an impact in your community; Gain practical experience in your career field; Join a service-driven team of veterans across the country; Stipend to support cost of living expenses; One-on-one coaching and mentorship; Attend a three-day service and leadership orientation

To Apply: Applications are due to The Mission Continues on January 11, 2016. To apply, visit www.missioncontinues.org. For more information about this position, please contact Laura Bozzi at laura@southsideclt.org.

­­ MORE INFORMATION:

Job Responsibilities: The position will introduce the Fellow to sustainable agriculture and will support SCLT’s mission by working across a number of program areas.

  1. SCLT Farms and Gardens
  • Assist with operation of City Farm, SCLT’s urban farm. Duties may include: greenhouse upkeep and propagation, weeding, hand-scale agriculture, transplanting, harvest and post-harvest handling, farmer’s market sales and customer service, wholesale deliveries, and farm outreach events
  • Organize volunteer work days at Urban Edge Farm, SCLT’s 40-acre incubator farm
  • Organize volunteer work days at SCLT’s community gardens
  1. Community Organizing for Urban Agriculture
  • Participate in the planning/event implementation team and execute outreach activities for SCLT community events including Urban Ag Kickoff
  • Assist with community garden management, including plot assignments and fee collection
  • Make arrangements (including securing locations, finding presenters, and promotion) for SCLT’s adult gardening workshops. Co-lead or lead workshops as needed
  • Educate community residents about urban farmers’ markets as a means to improve healthy food access. Tasks may include: arranging and leading community presentations; developing outreach materials; and distributing outreach materials
  • Assist with Outreach Activities such as writing newsletter articles, developing flyers, social media posts, etc.
  1. Youth Education Programs
  • Deliver children’s education program at 1 program site
  • Assist with other aspects of SCLT youth farm intern program and children’s education program, as needed

Job Requirements 

  • Experience or interest in agriculture programs
  • Strong oral and written communication skills
  • Computer skills: Microsoft Word, Excel, email, and social media
  • Interest in continually improving programs and work processes, and a commitment to producing an excellent work product
  • Ability to work both independently and as a team member
  • Weekend and evening availability
  • Physical ability to move/lift heavy objects, kneel/sit/bend on the ground, and work outdoors in hot or cold weather.
  • SCLT serves a large Spanish speaking population – Spanish speaking fellows are strongly encouraged to apply
March 25, 2015

3 OPEN Positions at SCLT

WOW – can you believe it?  There are 3 great job opportunities at SCLT.

We are still in search mode for the Year-Long AMERICORPS VISTA position that we posted a few days ago.  The deadline for that position is still April 22, 2015.  Now, we are also looking for a Summer Associate.  This is a full time position from May 1 – Aug 31 and the deadline is April 15.  Finally, we are looking for a Summer AMERICORPS VISTA member.  This is an 8-week full time position with a deadline of April 24.

Cover letters and resumes should be submitted to Margaret DeVos at jobs@southsideclt.org.  Please list the position for which you are applying in the subject line.  All three positions descriptions can be found below.

***SCLT Summer Associate***

Organization Description:  Southside Community Land Trust (SCLT) provides access to land, education and other resources so people in Greater Providence can grow food in environmentally sustainable ways and create community food systems where locally produced, affordable, and healthy food is available to all.  Each year, over 2,500 people benefit from SCLT’s programs which include community gardens, youth employment and education, garden leadership training, food growing and nutrition workshops, and new farmer development.

Position Summary: The Summer Associate will support the following SCLT programs:  Summer Youth Program, Adult Gardening “Plant Providence” Workshops, Garden Resource Program

Job Duties:

Summer Youth Program

  • Assist the Farm, Food and Youth Program Director with all aspects of the SCLT Intern and Summer Youth Programs
  • Participate in Youth Intern trainings and activities
  • Deliver SCLT 6 week youth program at 2-3 program sites (once a week for 6 weeks)
  • Schedule and participate in community planning meetings for the Somerset Hayward Youth Enterprise Farm

Adult Gardening Workshops

  • Secure locations and presenters for SCLT “Plant Providence” Workshops
  • Co-lead or lead workshops as needed
  • Distribute posters at approx. 50 locations
  • Maintain updated Plant Providence website
  • Develop content for Plant Providence facebook, twitter and blog posts.  Work with other SCLT staff to post content as needed

Garden Resource Program

  • Provide staff support for compost distribution sites
  • Schedule and provide staff support for community trainings on food scrap saving (for compost)
  • Assist with resource distribution and technical assistance at community gardens

Other programs and events

  • Develop content for 1 newsletter or e-news article each month
  • Support all SCLT events as needed – including Plant Sale (May 16 and 17)
  • Lead tours and workshops
  • Perform other tasks as required

Schedule:  May 1 through Aug 31.  40 hours per week.  Some flexibility in start and end dates is possible.

Qualifications, Skills, Experience Requirements:

  • Previous work experience.
  • Minimum High School Diploma.  Some college preferred.
  • Experience or interest leading agriculture programs.
  • Experience with youth education and/or programming (grade, middle and/or high school).
  • Oral and written communications skills.  Must be able to publish social media content without errors or significant copy editing support.
  • Computer skills:  Microsoft Word, Excel, email and social media.
  • Interested in continuously improving programs and work processes.
  • Committed to producing an excellent work product.
  • Dedicated to maintaining a positive culture among co-workers and community members.
  • Ability to work both independently and as a team member.
  • The position requires weekend and evening availability.
  • This position requires the physical ability to move/lift heavy objects, to kneel/sit/bend on the ground, and work outdoors in hot or cold weather.

The Summer Associate must positively and professionally represent SCLT in community collaborations and with many of our constituents and partners.  The successful applicant will be inspired by the work, interested in serving the public, motivated to go the extra mile, and respectful of different points of view.

Minority and bilingual applicants are strongly encouraged.  Wage rate is $14-$20/hour depending on qualifications and experience.  SCLT is an equal opportunity employer. 

To apply, please address cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org.  Deadline is April 15.  Please be sure to state that you are applying for the Summer Associate position.

***Summer AMERICORPS VISTA***

Southside Community Land Trust (SCLT), in partnership with the New York City Coalition Against Hunger, is seeking SUMMER Americorps VISTA Member who will use his or her passion for a more just society along with robust interests and/or abilities in urban agriculture as well as volunteer and resource development to amplify the impact of SCLT’s programs.

Organization Description: SCLT improves health, economic security and the environment in Rhode Island by providing thousands of families with access to land, resources, and education to grow food. We support a network of 43 community gardens and 4 sustainable farms in Greater Providence. We offer nutrition, food preparation and gardening workshops for adults; youth employment and environmental education; beginning farmer support and training; and advocacy for urban agriculture initiatives. SCLT offers a supportive culture and meaningful work experience. SCLT VISTA members and employees develop lifelong friendships and values while advancing environmental, economic and social justice.

Position Description: The VISTA Program Associate is an 8-week position that begins on June 9, 2015. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach and fund development goals.

Job Duties: The position supports 3 areas of work: farmers market promotion, fund development and community gardens.

Farmers Market Promotion

  • Work with local farmers, farmers market managers and SCLT youth interns to develop and execute a multi-faceted, grassroots outreach campaign promoting 3 Providence farmers markets
  • Promote SNAP Education and Training programs at Providence farmers markets
  • Assist SCLT staff with providing technical assistance to farmers at SCLT Sankofa market stand

Fund Development

  • Events – Work closely with Development Director and Fund Development Committee to plan and execute fund development events including Harvest Society Dinner, Dexter Ribbon Cutting, Whole Foods 5% day and Flatbread Pizza Nite
  • Contribute content for SCLT enews, newsletters and social media

Community Gardens

  • Develop 2 detailed volunteer training binders: How to Apply for Property Tax Exemption and How to Enter Community Gardener Data into Donor Pro
  • Assist with community garden and farm acquisition activities – documenting purchases, researching sites, soil testing of potential sites
  • Assist SCLT staff to recruit, train and manage volunteers for garden build-out workdays
  • Assist SCLT staff to provide training and support for SCLT youth interns – develop and implement training exercises as well as gardening, nutrition and other activities.

Qualifications:

  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to function independently or as part of a team
  • Ability to advance multiple priorities
  • Proficiency with Microsoft office, email and social media
  • Experience working in a multi-cultural setting
  • Conversational Spanish strongly preferred

Schedule and Compensation: 40 hours per week. Some evening and weekend work is required. Americorps Summer VISTA positions are compensated at $452 pre-tax every 2 weeks and with a choice of $1,212 Educational Award which can be used to pursue further education or an end-or-service cash stipend.

Minority candidates are strongly encouraged.   Spanish speaking candidates are strongly encouraged.

Application deadline: April 24, 2015. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 2 references will be required of all finalist candidates.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

***YEAR-LONG AMERICORPS VISTA***

Southside Community Land Trust (SCLT), in partnership with the New York City Coalition Against Hunger, is seeking a year-long Americorps VISTA Member who will use his or her passion for a more just society along with robust interests and/or abilities in urban agriculture, marketing and communications to amplify the impact of SCLT’s programs.

Organization Description: SCLT improves health, economic security and the environment in Rhode Island by providing thousands of families with access to land, resources, and education to grow food. We support a network of 43 community gardens and 4 sustainable farms in Greater Providence. We offer nutrition, food preparation and gardening workshops for adults; youth employment and environmental education; beginning farmer support and training; and advocacy for urban agriculture initiatives. SCLT offers a supportive culture and meaningful work experience. SCLT VISTA members and employees develop lifelong friendships and values while advancing environmental, economic and social justice.

Position Description: The VISTA Program Associate is a year-long position that begins in June 2015. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach and fund developments goal of the organization.

Job Duties: The position supports 3 areas of work: farmers market promotion, fund development and community gardens.

Farmers Market Promotion

  • Work with local farmers, farmers market managers and SCLT youth interns to develop and execute a multi-faceted, grassroots outreach campaign promoting 3 Providence farmers markets.
  • Develop and implement measurement program to track impact of marketing campaign.
  • Attract additional resources to execute the campaign through grass roots methods as well as more traditional media like radio, public transportation, print advertisements, etc.
  • Promote SNAP Education and Training programs at Providence farmers markets
  • Offer nutrition, food preparation, and gardening workshops to adults and youth at Providence farmers markets and other locations
  • Provide Technical Assistance to Farmers at SCLT Sankofa Market Stand

SCLT Fund Development

  • Events – Work closely with Development Director and Fund Development Committee to plan and execute fund development events including Harvest Society Dinner, Dexter Ribbon Cutting, Harvesting Hope.
  • Provide support for completion of Annual Appeal and Membership campaigns.
  • Assist with outreach and promotion of SCLT fundraising events and campaigns.
  • Grant writing – write 2-3 grants for SCLT farmers market/community gardens programming.
  • Contribute content for SCLT enews and newsletters.
  • Participate in planning/event implementation team and execute outreach activities for Urban Ag Kickoff and SCLT Plant Sale.
  • Participate in SCLT membership and fundraising events.

Community Gardens

  • Assist with Fall resource distribution and workdays at Community Gardens
  • Assist with Spring resource distribution and workdays at Community Gardens
  • Promote and lead gardening workshops for adults and youth.

Qualifications:

  • College degree
  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to multi-task, and function independently or as part of a team
  • Proficiency with Microsoft Office
  • Experience working in multi-cultural setting
  • Conversational Spanish

Schedule and Compensation: 40 hours per week. Some evening and weekend work is required. Americorps VISTA positions are compensated at $983/month and with a choice of $5,730 Educational Award which can be used to pursue further education or a $1,500 end-of-service cash stipend.

Other program benefits include: Monthly public transportation (RIPTA Bus Pass), health benefits (members must apply for additional coverage and reimbursement of up to $6,000), opportunity to forbear student loans while in service, relocation and childcare assistance, optional life insurance, one year non-competitive status for federal government positions, a network of over 180,000 AmeriCorps VISTA members and alums.

Minority candidates are strongly encouraged.   Spanish speaking candidates are strongly encouraged.

Application deadline: April 22, 2015. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 2 references will be required of all finalist candidates.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

March 20, 2015

Year Long VISTA

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Southside Community Land Trust (SCLT), in partnership with the New York City Coalition Against Hunger, is seeking a year-long Americorps VISTA Member who will use his or her passion for a more just society along with robust interests and/or abilities in urban agriculture, marketing and communications to amplify the impact of SCLT’s programs.

Organization Description: SCLT improves health, economic security and the environment in Rhode Island by providing thousands of families with access to land, resources, and education to grow food. We support a network of 43 community gardens and 4 sustainable farms in Greater Providence. We offer nutrition, food preparation and gardening workshops for adults; youth employment and environmental education; beginning farmer support and training; and advocacy for urban agriculture initiatives. SCLT offers a supportive culture and meaningful work experience. SCLT VISTA members and employees develop lifelong friendships and values while advancing environmental, economic and social justice.

Position Description: The VISTA Program Associate is a year-long position that begins in June 2015. It has been designed to provide the VISTA member with a well-rounded learning and work experience. The position provides opportunities to support multiple program, outreach and fund developments goal of the organization.

Job Duties: The position supports 3 areas of work: farmers market promotion, fund development and community gardens.

Farmers Market Promotion

  • Work with local farmers, farmers market managers and SCLT youth interns to develop and execute a multi-faceted, grassroots outreach campaign promoting 3 Providence farmers markets.
  • Develop and implement measurement program to track impact of marketing campaign.
  • Attract additional resources to execute the campaign through grass roots methods as well as more traditional media like radio, public transportation, print advertisements, etc.
  • Promote SNAP Education and Training programs at Providence farmers markets
  • Offer nutrition, food preparation, and gardening workshops to adults and youth at Providence farmers markets and other locations
  • Provide Technical Assistance to Farmers at SCLT Sankofa Market Stand

SCLT Fund Development

  • Events – Work closely with Development Director and Fund Development Committee to plan and execute fund development events including Harvest Society Dinner, Dexter Ribbon Cutting, Harvesting Hope.
  • Provide support for completion of Annual Appeal and Membership campaigns.
  • Assist with outreach and promotion of SCLT fundraising events and campaigns.
  • Grant writing – write 2-3 grants for SCLT farmers market/community gardens programming.
  • Contribute content for SCLT enews and newsletters.
  • Participate in planning/event implementation team and execute outreach activities for Urban Ag Kickoff and SCLT Plant Sale.
  • Participate in SCLT membership and fundraising events.

Community Gardens

  • Assist with Fall resource distribution and workdays at Community Gardens
  • Assist with Spring resource distribution and workdays at Community Gardens
  • Promote and lead gardening workshops for adults and youth.

Qualifications:

  • College degree
  • 18 years of age or older
  • Excellent verbal and written communication
  • Ability to multi-task, and function independently or as part of a team
  • Proficiency with Microsoft Office
  • Experience working in multi-cultural setting
  • Conversational Spanish

Schedule and Compensation: 40 hours per week. Some evening and weekend work is required. Americorps VISTA positions are compensated at $983/month and with a choice of $5,730 Educational Award which can be used to pursue further education or a $1,500 end-of-service cash stipend.

Other program benefits include: Monthly public transportation (RIPTA Bus Pass), health benefits (members must apply for additional coverage and reimbursement of up to $6,000), opportunity to forbear student loans while in service, relocation and childcare assistance, optional life insurance, one year non-competitive status for federal government positions, a network of over 180,000 AmeriCorps VISTA members and alums.

Minority candidates are strongly encouraged.   Spanish speaking candidates are strongly encouraged.

Application deadline: April 22, 2015. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. At least 2 references will be required of all finalist candidates.

SCLT is an equal opportunity employer. This position is funded by the Walmart Foundation and The Corporation for National and Community Service.

January 28, 2015

Grants & Outreach Manager

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Southside Community Land Trust (SCLT) is seeking a Grants and Outreach Manager who will use his or her passion for a more just society, along with robust abilities in communications, fund development and social media, to amplify the impact of SCLT’s programs.

Organization Description: SCLT improves health, economic security and the environment in Rhode Island by providing thousands of families with access to land, resources, and education to grow food. We support a network of 43 community gardens and 4 sustainable farms in Greater Providence. We offer nutrition, food preparation and gardening workshops for adults; youth employment and environmental education; beginning farmer support and training; and advocacy for urban agriculture initiatives.

Position Description: The Grants and Outreach Manager reports to the Executive Director and is responsible for the organization’s grant writing and grant cultivation strategy. Just as importantly, this person oversees the creation and implementation of communications strategies that build relationships with donors, funders, volunteers, community partners and media. At times, this position is supported by interns and/or VISTA staff. The Grants and Outreach Manager works closely with the Executive Director, the Development Director and the Development Associate.

Job Duties:

I.  Grant Strategy – Develop and execute the organization’s grant strategy:

  • Raise approximately $600,000 annually;
  • Work with Executive Director and Program Staff to develop proposals that are attractive to new and existing funders;
  • Each year, manage the entire submission and reporting process for approximately 40 persuasive grant proposals and budgets;
  • Manage portfolio of existing grant relationships and complete “new grant” research;
  • Maintain a grants and grant reports calendar;
  • Maintain hard copy and electronic files for grant proposals, agreements and reporting;
  • Fulfill all grant reporting requirements.

II.  Communications – Design and implement SCLT’s communications plan:

  • Develop content and coordinate production and dissemination of 3 print newsletters, monthly e-newsletters, regular blog posts and a weekly social media strategy;
  • Work with Executive Director and other SCLT staff to develop clear and powerful messages for all communications;
  • Provide information to media outlets and community partners;
  • Cultivate relationships with media professionals to generate newspaper articles, television or radio features/interviews, and other media attention;
  • Create and execute annual communications calendar;
  • Write and submit press releases as needed;
  • Develop, update and disseminate SCLT promotional materials;
  • Update SCLT website content on a monthly basis (minimum);
  • Track email opens, click-throughs, web page activity, etc and make informed recommendations about how to change messages and media as needed;
  • Lead tours of SCLT program sites and make group presentations, speaking with accuracy and confidence about the organization and its programs;
  • Coordinate media opportunities for Executive Director and Program Staff as directed.

III. Other programs and events:

  • Serve as lead staff coordinator for the Urban Ag Kickoff Event in March of each year. Secure venue, coordinate staff and volunteer committee, secure workshop and activity leaders, and all other coordination activities as needed;
  • Coordinate Plant Providence calendar of activities, poster and website production, promotion of workshops and events;
  • Ensure that event/program posters are hung at local community organizations and businesses.
  • Provide staff support for all public and fundraising events;
  • Support SCLT Annual and Membership campaigns;
  • Attend monthly meetings of the SCLT Fund Development Committee and weekly Office of Advancement meetings;
  • Perform other tasks as required.

Skills and Abilities:

  • Excellent writing, communication and organizational skills.
  • Strong editing skills and strong attention to detail.
  • Commitment to excellence.
  • Ability to seize opportunities and complete work within deadlines.
  • Reliably produces results both as part of a team and through independent work.
  • Able to work in a setting that is culturally, economically and ethnically diverse.
  • Experienced with Microsoft office suite. Experienced with or excited to learn about using design software and social media (including video) applications.

Qualifications:

  • Bachelor’s degree in communications, English, journalism, or related field. Master’s degree is preferred.
  • 3 to 5 years writing experience.
  • Previous experience with non-profit fundraising and communications.
  • Able to work well in a team environment, handle multiple assignments and meet deadlines.
  • Able to monitor and meet income goals.

Ideal candidates will have demonstrated experience with:

  • Proposal writing, prospect research, and relationship cultivation.
  • Knowledge of basic fundraising strategies and information sources.
  • Successfully carrying out a grant strategy that includes government and multi-year grants.
  • Design software, developing content for social media, excel, donor database software.

Schedule: 40 hours per week. Some evening and weekend work is required.

Minority candidates are strongly encouraged.   Spanish speaking candidates are strongly encouraged. Salary is $34,000-$46,000 based on experience and qualifications. SCLT offers medical and dental insurance and a generous paid time off program.

This position is open for immediate hire. To apply, please submit cover letter and resume to Margaret DeVos, SCLT Executive Director, at jobs@southsideclt.org. Writing examples, a timed writing exercise and 3 professional references will be required. SCLT is an equal opportunity employer.

January 25, 2015

Drink Blue State Coffee.

Drink Blue State Coffee.  Eat Healthy and Sustainable Food. Support SCLT.  Perfect!  Blue State Coffee (located at 300 Thayer Street in Providence) has announced that SCLT will be one of four organizations to receive a portion of its proceeds during the first half of 2015.  The best part of their program is that customers suggested SCLT and customers will decide how much funding SCLT receives!  
HOW IT WORKS – Blue State Coffee’s policy is to donate 2% of its sales to local non-profit organizations that are suggested by their customers. Each time you make a purchase at Blue State Coffee you choose which non-profit your purchase will support by putting a token in their jar.  Blue State Coffee allocates 2% of its sales based on the number of votes each organization receives during the 6 month donation period.

Since July of 2007, Blue State Coffee has donated over $485,000 to more than 200 non-profit organizations!

 
HOW YOU CAN HELP – From now until June 30, 2015, simply make a purchase at Blue State Coffee located at 300 Thayer Street and cast your vote for SCLT.  Also, follow SCLT on Twitter (@southsideclt) to receive occasional reminders to go get a quick coffee pick-me-up!
ABOUT BLUE STATE COFFEE – “Blue State Coffee is a family business. It all started in 2004, when Drew came up with the idea for a community-oriented coffee shop. The premise was simple: our ideals would guide how the company did business. We pledged to donate a percentage of sales to local non-profit organizations, to minimize the company’s environmental impact, to serve world-class coffee, and to treat employees as members of the Blue State Coffee family.
At Blue State Coffee, we care about how our food is produced, transported, and prepared. Our menu features hormone-free and antibiotic-free meat, locally sourced produce and cheese, and free range and vegetarian fed local eggs. Our baked goods are made from scratch with all natural ingredients. All of our offerings are trans-fat free.

Our baker offers delicious bakery selections (some vegan or gluten free), made fresh daily in our kitchen. Our specialties include scones (savory and sweet), muffins, cookies, nutella bars, brownies, tea breads, cupcakes, cakes, and macaroons. We also offer locally made bagels and croissants.”

SCLT is honored to be selected by Blue State Coffee.
Head to their 300 Thayer Street cafe and vote today!
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